The most difficult thing is to know yourself.  – Thales The impact of our perceptual patterns on the way we navigate the “self” has always been a cornerstone in understanding human behavior. Long before neuroscience started thought experiments on the nature of reality, William James (1842-1910), the pioneer American psychologist put forward “ our view of the world is truly shaped by what we decide to perceive ” and that, in effect, shapes the world around us.  Carl G. Jung (1875-1961), founder of the analytical school firmly believed that the  “ unconscious is our great guide .” He proclaimed that …